The Implicit Relational Assessment Procedure (IRAP) was used in the area of attractiveness bias and attributions of successfulness. Alternate IRAP trial-blocks required participants to affirm consistent (attractive–successful) and inconsistent (unattractive–successful) relations; shorter mean response latencies across consistent trial-blocks were interpreted as implicit attractiveness.stereotyping. Participants also completed a rating scale for successfulness of attractive versus unattractive individuals. Both implicit and explicit (rating data) data showed statistically significant attractiveness bias for male and female participants. Directionality of bias was analyzed via the IRAP 4 trial-type methodology to determine if it was pro-attractive or anti-unattractive, or if bias was evident.in both directions, or if no bias was shown. For both gender groups, bias was shown to be proattractive.and not antiunattractive. Findings are discussed with regard to a comprehensive account of attractiveness bias, directionality, and contextual influences.