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Zander, Lena, Mockaitis, Audra, Harzing, Anne-Wil, Baldueza, Joyce, Barner-Rasmussen, Wilhelm, Barzantny, Cordula, Canabal, Anne, Davila, Anabella, Espejo, Alvaro, Fernandes Ferreira, Rita, Giroud, Axele, Koester, Katrin, Liang, Yung-Kuei, Morley, Michael J., Myloni, Barbara, Odusanya, Joseph O.T., Leiba O’Sullivan, Sharon, Kumar Palaniappan, Ananda, Prochno, Paulo, Choudhury, Srabani Roy, Saka-Helmhout, Ayse, Siengthai, Sununta, Uzuncarsili Soydas, Ayda and Viswat, Linda (2010) Standardization and contextualization: A study of language and leadership across 17 countries. Journal of World Business, 46 (3). pp. 269-304. ISSN 1090-9516
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Abstract
With multinational corporations increasingly adopting English as a corporate language, the issue of
language management and the pros and cons of language standardization have been widely debated in
the literature. Our 17-country study considers whether the use of English as a common corporate
language causes difficulties. We empirically examine whether managerial reactions to specific leadership
scenario-based situations change as a consequence of the language they use. Our results show that the
choice of language (native or English) does not matter much for the studied leadership scenarios. Instead,
leadership decisions and reactions depend more on cultural and situational context.
| Item Type: | Article |
|---|---|
| Keywords: | Language; Leadership; Context; Culture; Multinational company; Cultural accommodation; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 11212 |
| Identification Number: | 10.1016/j.jwb.2010.07.009 |
| Depositing User: | Audra Mockaitis |
| Date Deposited: | 10 Oct 2019 11:07 |
| Journal or Publication Title: | Journal of World Business |
| Publisher: | Elsevier |
| Refereed: | Yes |
| Related URLs: | |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/11212 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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