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Bartlett, Oliver and Garde, Amandine (2017) The EU’s Failure to Support Member States in their Implementation of the WHO Recommendations: How to Ignore the Elephant in the Room? European Journal of Risk Regulation, 8 (2). pp. 251-269. ISSN 1867-299X
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Abstract
WHO Recommendation 8 urges Member States to regulate the cross-border marketing of unhealthy food. This concern has become even more pressing than it was in 2010 in light of the advance of digital marketing and other forms of marketing, which are inherently cross-border and therefore more difficult to regulate at national level by States individually. However, cross-border marketing regulation will only be useful to Member States if it is sufficiently robust; if not, the risk is that it may hinder rather than support their efforts at national level.
| Item Type: | Article |
|---|---|
| Keywords: | EU’s Failure; Support; Member States; Implementation; WHO Recommendations; |
| Academic Unit: | Faculty of Social Sciences > Law |
| Item ID: | 11217 |
| Identification Number: | 10.1017/err.2017.30 |
| Depositing User: | Oliver Bartlett |
| Date Deposited: | 10 Oct 2019 13:50 |
| Journal or Publication Title: | European Journal of Risk Regulation |
| Publisher: | Cambridge University Press |
| Refereed: | Yes |
| Related URLs: | |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/11217 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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