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Bartlett, Oliver and Garde, Amandine (2013) Time to Seize the (Red) Bull by the Horns: The EU’s Failure to Protect Children from Alcohol and Unhealthy Food Marketing. European Law Review, 38 (4). pp. 498-520. ISSN 0307-5400
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Abstract
Following the publication of the Commission’s first application report on the
Audiovisual Media Services Directive, this article provides an analysis of the
provisions regulating the marketing of food and alcoholic beverages to children. After
examining evidence on the impact of food and alcohol marketing to children, it
assesses the weaknesses of the Directive’s provisions regulating such practices,
placing them within the broader context of the Directive and existing EU consumer
protection and fundamental rights agenda. It concludes that the growing health
burden of non-communicable diseases in Europe places an onus on the EU to do far
more to prevent children from being targeted by the alcohol and food industries.
| Item Type: | Article |
|---|---|
| Keywords: | Alcohol; Child protection; EU law; Food products; Marketing; Obesity; Self-regulation; |
| Academic Unit: | Faculty of Social Sciences > Law |
| Item ID: | 11826 |
| Depositing User: | Oliver Bartlett |
| Date Deposited: | 22 Nov 2019 16:07 |
| Journal or Publication Title: | European Law Review |
| Publisher: | Sweet and Maxwell |
| Refereed: | Yes |
| Related URLs: | |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/11826 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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