Share and Export
Share and Export
Hasan, Rajibul, Liu, Y., Kithen, P.J. and Rahman, M. (2019) Exploring consumer mobile payment adoption in the bottom-of-the-pyramid context: A qualitative study. Strategic Change, 28. pp. 345-358. ISSN 1099-1697
Preview
RH-Exploring-2019.pdf
Download (743kB) | Preview
Abstract
This article investigates the factors influencing mobile payment in China's bottom-of-the-pyramid (BOP) market via in-depth interviews with mobile payment users in several geographic regions in China. This article investigates factors influencing mobile payment adoption in the BOP context. The results show that product bundling, after-sale services, interference from other institutions, perceived corporate integrity, and monopoly and information opaqueness can influence mobile payment adoption in the BOP context. The findings will help practitioners understand and improve mobile payment adoption in the BOP context.
| Item Type: | Article |
|---|---|
| Additional Information: | Cite as: Hasan, R, Liu, Y, Kitchen, PJ, Rahman, M. Exploring consumer mobile payment adoption in the bottom-of-the-pyramid context: A qualitative study. Strategic Change. 2019; 28: 345– 353. https://doi-org.jproxy.nuim.ie/10.1002/jsc.2289 |
| Keywords: | consumer mobile payments; adoption; bottom-of-the-pyramid context; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 14997 |
| Identification Number: | 10.1002/jsc.2289 |
| Depositing User: | Rajibul Hasan |
| Date Deposited: | 08 Nov 2021 16:14 |
| Journal or Publication Title: | Strategic Change |
| Publisher: | Wiley |
| Refereed: | Yes |
| Related URLs: | |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/14997 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
Repository Staff Only (login required)
- Item control page
Downloads
Downloads per month over past year
