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Abstract Purpose – The purpose of this paper is to explore the benefits of a writing support programme in developing the skills and motivation of librarians to write for academic publication. Design/methodology/approach – A brief review of the literature is presented. The model developed and implemented by this author is outlined. Findings from a survey of participants are discussed. Research limitations/implications – The formal programme commenced in 2007. The publication process takes time, particularly in the case of peer-reviewed journals. This is exploratory work. It will take time to build up a body of information and a community of librarians writing for publication. Initial evidence indicates there is significant value to the programme. Practical implications – The model is transferable and could help in building skills and confidence in academic writing. In addition academic writing could serve as a bridge between lecturing and library staff, addressing issues of common concern across the Academy. Originality/value – This is the first formal writing support programme for librarians in Irish universities. Models exist in the USA. A similar model is used in the UK and Ireland to support lecturing staff writing for publication.