The question I address in this paper is to what extent the prevailing description of educational reality that can be found in contemporary research, policy and practice can be considered complete. The motivation for asking this question stems from an educational paradox to which I refer as the Parks-Eichmann paradox. This paradox has to do with the fact that what appears as educational success from one perspective is problematic when viewed differently, whereas what appears as educational failure may actually reveal something that is of crucial importance educationally. The paradox thus leads to the suggestion that the prevailing description of educational reality – to which I will refer as the ‘paradigm’ of education as cultivation – is insufficient or incomplete. I use the work of John Dewey to highlight key characteristics and key shortcomings of this ‘paradigm’ and argue that it needs to be supplemented by what I will refer to as an existential educational ‘paradigm’. I highlight the distinction between the two paradigms through the question whether it is possible to educate ‘directly’ – an option which Dewey explicitly denies. I turn to the German notions of Bildung and Erziehung in order to explore to what extent they provide us with a set of concepts for articulating the distinction between the two educational paradigms. I will show that this is not as straightforward as it may seem, as there is no agreement about the exact definitions of the terms. However, having two terms rather than just the word ‘education’ is important in order to be able to make the distinction I am after, and here the terms Bildung and Erziehung are helpful. I conclude the paper with a brief sketch of the ‘existential work’ of education in order to outline what the existential paradigm implies for educational practice