Zaman, Mustafeed, Vo-Thanh, Tan, Hasan, Rajibul, Shams, S. M. Riad and Vukovic, Darko B. (2022) How can hotels create sustainable competitive advantages? A resource-based view. Journal of Strategic Marketing. pp. 1-16. ISSN 0965-254X
Preview
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB) | Preview
Abstract
The hospitality industry is facing tough competition due to new
actors (i.e. online travel agencies, comparison websites, etc.).
Furthermore, Covid-19 has made it worse with travel restrictions
and health measures. This study aims to identify the needs and
expectations of hotel guests in a post-pandemic context, and how
hotels can acquire and manage resources in a strategic way.
Analytic Hierarchy Process (AHP) was employed to assess the
importance of 9 hotel attributes via pairwise comparison. The
data were collected from 537 guests who stayed in 3- and 4-star
hotels in Paris from April to June 2021. In addition, in-depth interviews of 19 hotel managers were conducted to gain insights into
how they are acquiring and managing their resources. Theoretical
and practical implications, and future research directions are
presented.
| Item Type: | Article |
|---|---|
| Keywords: | Resource-Based View (RBV); sustainable competitive advantages; boutique hotels; marketing resources; AHP; |
| Academic Unit: | Faculty of Social Sciences > Research Institutes > Innovation Value Institute, IVI Faculty of Social Sciences > School of Business |
| Item ID: | 18361 |
| Identification Number: | 10.1080/0965254X.2022.2066558 |
| Depositing User: | Rajibul Hasan |
| Date Deposited: | 09 Apr 2024 15:38 |
| Journal or Publication Title: | Journal of Strategic Marketing |
| Publisher: | Taylor and Francis Group |
| Refereed: | Yes |
| Related URLs: | |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
Downloads
Downloads per month over past year
Share and Export
Share and Export