Image based sexual abuse is an emerging form of sexual violence facilitated by the growth and rapid evolution of technology within the 21st century. There has been a wealth of academic literature focused on the exploration and social construction of this new form of sexual violence. Most of the current criminological research on image based sexual abuse is concerned with the prevalence and the harms caused by this form of abuse. However, there is a significant lacuna within both criminology and academia concerning research on societal attitudes towards victims of image based sexual abuse. The current research attempts to bridge this gap through an exploratory study of societal attitudes towards victims of image based sexual abuse within Ireland and The United Kingdom. This study sought to investigate and analyse existing attitudes towards victims of image based sexual abuse through the conduct of a media content analysis of articles published on online news platforms situated in Ireland and The United Kingdom. Additionally, the researcher wanted to investigate whether there are significant differences between victims of image based sexual abuse and victims of traditional, interpersonal sexual violence. In order to achieve this traditional rape myths were analysed in order to compare attitudes towards the two aforementioned categories of victims. The analysed rape myths included in the present study were ‘she asked for it’, ‘she lied’, ‘it wasn’t really rape’ and ‘he didn’t mean to’. This study found that there are significant similarities between attitudes towards victims of image based sexual abuse and victims of interpersonal sexual violence. For example, the present research revealed that Ireland and The United Kingdom favourably view victims of image based sexual abuse through public campaigning for victim rights and support services. Similarly, it was found that a paradigm shift is occurring in that the public is changing its focus from the victim to the perpetrator in acknowledging the harms caused by sexual violence, whether online or in person.