Official URL: https://doi.org/10.18146/tmg.877

This article examines the role that women’s activism and advocacy played in early Irish television and the opportunities for and representation of women in national broadcaster Radio Telefís Éireann (RTÉ). It focuses on two groups: RTÉ’s own Working Group on Women in Broadcasting, which reported in 1981, and the Women in Broadcasting Study Group of 1980, headed by Senator Gemma Hussey. Both investigated practices of employment of women and the roles that they undertook as well as the role of women in RTÉ programs and in television advertising on RTÉ. The article argues that, although there were tensions between the two groups and each group had different interests, different methodological approaches in their reports and were received in the public and by RTÉ very differently, they effectively worked together to compel RTÉ to implement their recommendations and take the issue of gender equality more seriously on a long-term basis.