Pereira Caminhas, Lorena Rubia (2023) The politics of algorithmic rank systems in the Brazilian erotic webcam industry. Porn Studies, 10 (2). pp. 174-190. ISSN 2326-8743
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Abstract
This article examines the structuring of algorithmic rank systems in
the Brazilian webcam industry. The article questions the criteria
behind those automated systems and their impacts on the
working conditions of performers. The research comprises a four-year digital ethnography (from 2016 to 2020) of Brazil’s two
major webcamming platforms, Camera Hot and Camera Prive.
Fifteen in-depth interviews were conducted with cisgender
women performers. The results reveal that rankings rely on axes
of difference, centrally gender, race and age, foregrounding
young white cisgender women. The unequal distribution of
visibility affects the work conditions of the performers who do
not fit platforms’ patterns, pressing them to negotiate with
ranking criteria to succeed on camming. As the Brazilian
camming business promotes the homogenization of services and
prices, ranking stratifications hamper performers’ opportunities to
engage and thrive on platforms. The research argues that
inequalities imposed by rankings are already seen in the Brazilian
sex trades.
Item Type: | Article |
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Keywords: | Adult webcam industry; rank systems; algorithms; axes of difference; |
Academic Unit: | Faculty of Arts,Celtic Studies and Philosophy > School of English, Media & Theatre Studies > Media Studies |
Item ID: | 19627 |
Identification Number: | 10.1080/23268743.2022.2083661 |
Depositing User: | Lorena Rubia Pereira Caminhas |
Date Deposited: | 01 Apr 2025 10:54 |
Journal or Publication Title: | Porn Studies |
Publisher: | Routledge |
Refereed: | Yes |
Related URLs: | |
URI: | https://mural.maynoothuniversity.ie/id/eprint/19627 |
Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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