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Domegan, Christine, Davison, Kevin and McCauley, Veronica (2010) Realising the Management Challenges for Science Communication Outreach: A Social Marketing Perspective. Irish Journal of Management, 30: 5. pp. 89-108. ISSN 1649-248X
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Abstract
Social marketing recognises that neither government nor education alone can solve the
growing range of complex and multifaceted social policy issues facing societies around
the world. Social marketing is about behavioural change for the good of the individual and
society, combining individual factors with institutional, organisational and policy variables.
Social marketing is, potentially, extremely compatible with and benefi cial to science communication outreach. This paper discusses ways in which social marketing can enhance the
management of science communication outreach as a means to engaging citizens and mobilising a science-orientated public, thereby advancing the smart economy in Ireland.
| Item Type: | Article |
|---|---|
| Keywords: | social marketing; science communication outreach; science literacy; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 20022 |
| Depositing User: | IAM School of Business |
| Date Deposited: | 19 Jun 2025 09:40 |
| Journal or Publication Title: | Irish Journal of Management |
| Publisher: | Irish Academy of Management |
| Refereed: | Yes |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/20022 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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