Cities are increasingly disconnecting from nature, with decreased nature spaces while populations are discovering their surroundings through technological devices. This thesis aims to understand the dynamics involved in hybrid place experiences that combine physical and digital layers of meaning in public spaces through digital placemaking as a place branding strategy in nature for wellbeing. The thesis addressed gaps in current knowledge on hybrid space effects in community dynamics. Adopting a critical realism approach, the researcher aims to comprehend how the relationships between digital placemaking, nature and wellbeing are developed. A mixed methods study following a modified Delphi method gathered insights from 26 expert participants in digital placemaking and related fields. Data was collected through three rounds: qualitative semi-structured interviews, and two consecutive rounds of questionnaires to achieve consensus. The findings present and test a conceptual model of digital placemaking as a place branding strategy in nature for wellbeing. Drawing on place attachment theory, place branding, Social Identity Theory and nature connectedness, the model elucidates key dynamics involved in digital placemaking. Four propositions are confirmed: i) Social Identity Theory act as a binding agent, where online place attachment and community nature connectedness are interlinked; ii) place branding in digital placemaking is expanded, where marketing and communications shape place branding and identity; iii) inclusion and accessibility are essential to ensure the multiple identities of a community are considered; iv) digital placemaking fosters feelings of belonging with the place, with others and with nature supporting wellbeing, enhanced through place attachment, social identity and nature connectedness. The study advances understanding of digital placemaking’s conceptualisation, maturity and practical applications in nature for wellbeing. It confirms the role of hybrid spaces in reconnecting communities with nature and offers actionable insights for scholars and practitioners, particularly in using digital placemaking as a strategy to promote wellbeing.