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Bradley, Frank and O'Reagain, Sean (2001) Deriving International Competitive Advantage in SMEs through Product-Market and Business System Resource Allocation. Irish Journal of Management, 22 (2): 2. pp. 19-44. ISSN 1649-248X
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Abstract
Examines how successful exporting companies allocate resources to international product markets and how extensively they participate in the business system in Ireland. Background on product market resource allocation; Analysis of the competitive advantage of Irish exporting companies in international markets; Investigation of possible international marketing strategies for small and medium enterprises in Ireland.
| Item Type: | Article |
|---|---|
| Keywords: | Competitive Advantage; SMEs; Resource Allocation; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 20122 |
| Depositing User: | IAM School of Business |
| Date Deposited: | 30 Jun 2025 10:40 |
| Journal or Publication Title: | Irish Journal of Management |
| Publisher: | Irish Academy of Management |
| Refereed: | Yes |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/20122 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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