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De Búrca, Seán, Fynes, Brian and Roche, Evelyn (2004) Managing the Marketing-Design- Manufacturing Interface: An Empirical Investigation of the Underlying Problems and Solutions. Irish Journal of Management, 25 (1): 4. pp. 56-67. ISSN 1649-248X
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Abstract
Examines the underlying problems and solutions in managing the marketing-design-manufacturing interface. Relationship between marketing, design and engineering and manufacturing; Factors which can impact the success of product development; Problems at the design and engineering-manufacturing interface.
| Item Type: | Article |
|---|---|
| Keywords: | Cross-functional collaboration; Product development; Communication barriers; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 20200 |
| Depositing User: | IAM School of Business |
| Date Deposited: | 09 Jul 2025 09:54 |
| Journal or Publication Title: | Irish Journal of Management |
| Publisher: | Irish Academy of Management |
| Refereed: | Yes |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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