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Richardson, Brendan (2004) New Consumers and Football Fandom: The Role of Social Habitus in Consumer Behaviour. Irish Journal of Management, 25 (1): 6. pp. 88-100. ISSN 1649-248X
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Abstract
Looks at the relationship between sports fandom and consumer behaviour. Overview of the behaviour of sports fans; Involvement of sports celebrities and teams in the brand choices of consumers; Role of cultural capital in product consumption.
| Item Type: | Article |
|---|---|
| Keywords: | Identity; Consumption patterns; Cultural capital; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 20202 |
| Depositing User: | IAM School of Business |
| Date Deposited: | 09 Jul 2025 09:55 |
| Journal or Publication Title: | Irish Journal of Management |
| Publisher: | Irish Academy of Management |
| Refereed: | Yes |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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