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    New Consumers and Football Fandom: The Role of Social Habitus in Consumer Behaviour.


    Richardson, Brendan (2004) New Consumers and Football Fandom: The Role of Social Habitus in Consumer Behaviour. Irish Journal of Management, 25 (1): 6. pp. 88-100. ISSN 1649-248X

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    Abstract

    Looks at the relationship between sports fandom and consumer behaviour. Overview of the behaviour of sports fans; Involvement of sports celebrities and teams in the brand choices of consumers; Role of cultural capital in product consumption.
    Item Type: Article
    Keywords: Identity; Consumption patterns; Cultural capital;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 20202
    Depositing User: IAM School of Business
    Date Deposited: 09 Jul 2025 09:55
    Journal or Publication Title: Irish Journal of Management
    Publisher: Irish Academy of Management
    Refereed: Yes
    URI: https://mural.maynoothuniversity.ie/id/eprint/20202
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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