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    What Are they Doing? A Study of Contemporary Marketing Practice in Ireland.


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    Brady, Mairead and Palmer, Roger (2004) What Are they Doing? A Study of Contemporary Marketing Practice in Ireland. Irish Journal of Management, 25 (1): 9. pp. 125-136. ISSN 1649-248X

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    Abstract

    Presents a study of contemporary marketing practice in Ireland. Information on the contemporary marketing practice framework; Exploration of general marketing activities; Importance of information technology to marketing practice.
    Item Type: Article
    Keywords: Market orientation; Relationship marketing; Marketing implementation;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 20205
    Depositing User: IAM School of Business
    Date Deposited: 09 Jul 2025 09:56
    Journal or Publication Title: Irish Journal of Management
    Publisher: Irish Academy of Management
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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