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Brady, Mairead and Palmer, Roger (2004) What Are they Doing? A Study of Contemporary Marketing Practice in Ireland. Irish Journal of Management, 25 (1): 9. pp. 125-136. ISSN 1649-248X
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Abstract
Presents a study of contemporary marketing practice in Ireland. Information on the contemporary marketing practice framework; Exploration of general marketing activities; Importance of information technology to marketing practice.
| Item Type: | Article |
|---|---|
| Keywords: | Market orientation; Relationship marketing; Marketing implementation; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 20205 |
| Depositing User: | IAM School of Business |
| Date Deposited: | 09 Jul 2025 09:56 |
| Journal or Publication Title: | Irish Journal of Management |
| Publisher: | Irish Academy of Management |
| Refereed: | Yes |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/20205 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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