Share and Export
Share and Export
Martínez-López, Francisco J. and Sousa, Carlos M. P. (2004) Is the Internet the Worldwide Cultural Catalyst? A Theoretical Approach. Irish Journal of Management, 25 (2): 3. pp. 30-44. ISSN 1649-248X
Preview
2004 issue 2 article 3.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (844kB) | Preview
Abstract
Presents a theoretical analysis of the effects of individual's growing adoption of the Internet in their respective culture. Understanding of the determinants globalization and consumer behavior; Overview of the widespread diffusion of the Information and Communication Technologies; Pan-cultural dimensions to explain cross-cultural differences among national culture; Discussion on the theory of culture hybridization.
| Item Type: | Article |
|---|---|
| Keywords: | Globalization; Communication; Technology; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 20208 |
| Depositing User: | IAM School of Business |
| Date Deposited: | 09 Jul 2025 09:57 |
| Journal or Publication Title: | Irish Journal of Management |
| Publisher: | Irish Academy of Management |
| Refereed: | Yes |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/20208 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
Repository Staff Only (login required)
- Item control page
Downloads
Downloads per month over past year
