De Burca, Sean, Fynes, Brian and Roche, Evelyn (2004) Evaluating Relationship Quality in a Business-to-Business Context. Irish Journal of Management, 25 (2): 5. pp. 61-75. ISSN 1649-248X
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Abstract
Presents an understanding of relationship quality in a business-to-business context. Key characteristics of a high-quality business relationship; Perception of buyers and suppliers on what constitutes a high-quality relationship; Factors that influence perceptions of relationship quality.
Item Type: | Article |
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Keywords: | Trust; Commitment; Satisfaction; |
Academic Unit: | Faculty of Social Sciences > School of Business |
Item ID: | 20210 |
Depositing User: | IAM School of Business |
Date Deposited: | 09 Jul 2025 09:58 |
Journal or Publication Title: | Irish Journal of Management |
Publisher: | Irish Academy of Management |
Refereed: | Yes |
URI: | https://mural.maynoothuniversity.ie/id/eprint/20210 |
Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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