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    Evaluating Relationship Quality in a Business-to-Business Context.


    De Burca, Sean, Fynes, Brian and Roche, Evelyn (2004) Evaluating Relationship Quality in a Business-to-Business Context. Irish Journal of Management, 25 (2): 5. pp. 61-75. ISSN 1649-248X

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    Abstract

    Presents an understanding of relationship quality in a business-to-business context. Key characteristics of a high-quality business relationship; Perception of buyers and suppliers on what constitutes a high-quality relationship; Factors that influence perceptions of relationship quality.
    Item Type: Article
    Keywords: Trust; Commitment; Satisfaction;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 20210
    Depositing User: IAM School of Business
    Date Deposited: 09 Jul 2025 09:58
    Journal or Publication Title: Irish Journal of Management
    Publisher: Irish Academy of Management
    Refereed: Yes
    URI: https://mural.maynoothuniversity.ie/id/eprint/20210
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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