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O'Rourke, Felim (2004) The Analysis of Markets in Marketing: Weakness in Marketing Theory. Irish Journal of Management, 25 (2): 8. pp. 108-120. ISSN 1649-248X
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Abstract
Analyzes the weakness of marketing theory in the area of markets. Major role played by economics in the early development of marketing; Discussion on market theory in economics; Managerial approach to the study of marketing; Roles played by perfect competition theory in economics; Information the discipline of industrial organization.
| Item Type: | Article |
|---|---|
| Keywords: | Conceptual frameworks; Theoretical limitations; Market structure; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 20213 |
| Depositing User: | IAM School of Business |
| Date Deposited: | 09 Jul 2025 09:59 |
| Journal or Publication Title: | Irish Journal of Management |
| Publisher: | Irish Academy of Management |
| Refereed: | Yes |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/20213 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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