Moloney, Sinéad, Fahy, John and McAleer, Siobhan (2005) Market Orientation: A Study in the Irish Context. Irish Journal of Management, 26 (1): 4. pp. 41-60. ISSN 1649-248X
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Abstract
Presents the study "Market Orientation: A Study in the Irish Context," by Sinéad Moloney, John Fahy and Siobhan Mc Aleer, which aims to build on the limited empirical evidence on the nature of market orientation in an Irish context. Most popular market position for firms in Ireland; Comparison between the market orientation of Irish and international firms; Relationship among market orientation and strategic priorities, marketing strategy and performance in Irish firms.
Item Type: | Article |
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Keywords: | Customer focus; Competitor intelligence; Organizational culture; |
Academic Unit: | Faculty of Social Sciences > School of Business |
Item ID: | 20224 |
Depositing User: | IAM School of Business |
Date Deposited: | 14 Jul 2025 09:31 |
Journal or Publication Title: | Irish Journal of Management |
Publisher: | Irish Academy of Management |
Refereed: | Yes |
URI: | https://mural.maynoothuniversity.ie/id/eprint/20224 |
Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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