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    Market Orientation: A Study in the Irish Context.


    Moloney, Sinéad, Fahy, John and McAleer, Siobhan (2005) Market Orientation: A Study in the Irish Context. Irish Journal of Management, 26 (1): 4. pp. 41-60. ISSN 1649-248X

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    Abstract

    Presents the study "Market Orientation: A Study in the Irish Context," by Sinéad Moloney, John Fahy and Siobhan Mc Aleer, which aims to build on the limited empirical evidence on the nature of market orientation in an Irish context. Most popular market position for firms in Ireland; Comparison between the market orientation of Irish and international firms; Relationship among market orientation and strategic priorities, marketing strategy and performance in Irish firms.
    Item Type: Article
    Keywords: Customer focus; Competitor intelligence; Organizational culture;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 20224
    Depositing User: IAM School of Business
    Date Deposited: 14 Jul 2025 09:31
    Journal or Publication Title: Irish Journal of Management
    Publisher: Irish Academy of Management
    Refereed: Yes
    URI: https://mural.maynoothuniversity.ie/id/eprint/20224
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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