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Ingle, Sarah and Connolly, Regina (2006) Methodological and Research Issues Using E-S-QUAL to Measure Online Service Quality in Irish SMEs. Irish Journal of Management, 27 (2): 2. pp. 25-32. ISSN 1649-248X
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Abstract
The analysis of service quality in an online context has become a popular research activity. In this paper the research process of an empirical study in this area is described. At the time of writing, the survey instrument, E-S-QUAL, had not been utilised in Ireland, and as far as we know has been used very little internationally. Following a brief literature review, we describe our research process and methodology in some detail, and outline the initial stages of the data analysis. Concluding remarks summarise the research to date and indicate the potential for future research in this area.
| Item Type: | Article |
|---|---|
| Keywords: | E-S-QUAL; Online service quality; Small and medium-sized enterprises (SMEs); |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 20277 |
| Depositing User: | IAM School of Business |
| Date Deposited: | 16 Jul 2025 20:12 |
| Journal or Publication Title: | Irish Journal of Management |
| Publisher: | Irish Academy of Management |
| Refereed: | Yes |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/20277 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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