Share and Export
Share and Export
Domegan, Christine (2007) The Use of Social Marketing for Science Outreach Activities in Ireland. Irish Journal of Management, 28 (1): 6. pp. 103-125. ISSN 1649-248X
Preview
2007 issue 1 article 6.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (251kB) | Preview
Abstract
The recent trends in Irish society -- the plastic bag levy, smoke-free public buildings and road safety advertisements -- mean that social marketing is poised to provide alternatives to approaches that are no longer viable. The timing coincides with a shift in emphasis in government policy away from capital expenditure towards value-added outcomes associated with the knowledge society and innovation. This article explores the emerging field of science communication and outreach activities and the application of social marketing to the management and evaluation of such activities as a way forward.
| Item Type: | Article |
|---|---|
| Keywords: | Social marketing; Science communication outreach; Science literacy; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 20294 |
| Depositing User: | IAM School of Business |
| Date Deposited: | 18 Jul 2025 09:32 |
| Journal or Publication Title: | Irish Journal of Management |
| Publisher: | Irish Academy of Management |
| Refereed: | Yes |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/20294 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
Repository Staff Only (login required)
- Item control page
Downloads
Downloads per month over past year
