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McHugh, Patricia (2012) Social Marketing to Protect the Environment: What Works. Irish Journal of Management, 31 (2): 7. pp. 133-136. ISSN 1649-248X
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Abstract
The article reviews the book "Social Marketing to Protect the Environment: What Works," by Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schulz and Philip Kotler.
| Item Type: | Article |
|---|---|
| Keywords: | Environment; Marketing; Behaviour; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 20388 |
| Depositing User: | IAM School of Business |
| Date Deposited: | 15 Aug 2025 11:54 |
| Journal or Publication Title: | Irish Journal of Management |
| Publisher: | Irish Academy of Management |
| Refereed: | Yes |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/20388 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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