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    An Exploration of the Effects of the Servicescape on Customer and Employee Responses in a Grocery Retail Context.


    Kearney, Treasa, Coughlan, Joseph and Kennedy, Aileen (2013) An Exploration of the Effects of the Servicescape on Customer and Employee Responses in a Grocery Retail Context. Irish Journal of Management, 32 (2): 5. pp. 71-91. ISSN 1649-248X

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    Abstract

    This research investigates the impact of the servicescape on the responses of both the customer and the employee within a retail grocery setting and is exploratory in nature. The paper has its theoretical underpinning in servicescape theory (Bitner, 1992; Homburg and Stock, 2004), physical work environment literature (Davis, 1984; Kuenzi and Schminke, 2009) and the Service Profit Chain (SPC) (Heskett et al., 1994). Interviews with grocery retail store managers were carried out to contextualise the paper though the main research instrument is a large-scale survey of customers and employees. The findings suggest that almost 50 per cent of customer satisfaction is explained by the dimensions of service employee quality and this has important implications for retail managers. The findings also highlight that employee servicescape factors affect employee satisfaction, which in turn impacts employee loyalty. These, alongside other key findings, are presented and discussed. Directions for future research are also highlighted.
    Item Type: Article
    Keywords: Servicescape; Customers; Employees;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 20400
    Depositing User: IAM School of Business
    Date Deposited: 15 Aug 2025 12:27
    Journal or Publication Title: Irish Journal of Management
    Publisher: Irish Academy of Management
    Refereed: Yes
    URI: https://mural.maynoothuniversity.ie/id/eprint/20400
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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