The emerging eLearning paradigm is becoming increasingly used in many academic disciplines. The concept acknowledges learning processes that no longer deploy only traditional teaching methods. It can be argued that today's third level education students are part of a new virtual era where the blackboard has been replaced by the interactive whiteboard, so more interactive and virtually orientated teaching aids are required to assist in the transition from traditional learning to eLearning. The key objective of this paper is to propose a simulation-based learning framework that integrates web-based simulation and a web content management hierarchy model. Using the highly complex subject of supply chain management as a field of study, the newly developed eSimulation tool allows users to examine various management strategies in real-life scenarios, encourages group work and offers remote access capabilities for distance learning. Interactive learning is facilitated using a web-based portal, enabling instructors to demonstrate the complexity of decisions in multiple criteria environments and also demonstrate the impact of various strategies on performance to the users. eSimulation creates an animated experience and better understanding of the system dynamics of decision-making processes. The portal interface is friendly and, hence, has the potential to be applied in other subject areas.