In a recent Lactations Newsmakers interview with Professor Fiona Dykes, we talked about the importance of the relational perspective in breastfeeding research, the underlying subject of most of both of our ethnographic research on breastfeeding (Cassidy & Dykes, 2019; Cassidy & El Tom, 2014; Dykes, 2006). This commentary offers a detailed perspective on the topic of relational perspective in breastfeeding research, particularly from the lens of the social and cultural sciences, through the use of ethnographic methods, which has long been argued to be the study of relations (Murdock, 1941). As this commentary will detail, the so-called “relational turn” in the social sciences engages some of the most prominent minds (Simmel, 1908), and has great potential for the future of breastfeeding research (Säilävaara, 2023). We begin by discussing some of the meanings associated with relational ethnographic perspective, and then turn our discussion to how the relational perspective can help to study the complex social and cultural issues underlying breastfeeding.