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    Brand Positioning in a Consumer Products Market.


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    Bradley, M. Frank and Mealy, J. A. (1984) Brand Positioning in a Consumer Products Market. Irish Business and Administration Research, 6 (1): 2. pp. 12-20. ISSN 0332-1118

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    Abstract

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    Item Type: Article
    Keywords: consumers; products; marketing;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 20806
    Depositing User: IAM School of Business
    Date Deposited: 06 Nov 2025 11:57
    Journal or Publication Title: Irish Business and Administration Research
    Publisher: Irish Academy of Management
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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