By invoking his approach to the science of behavior as the new behaviorism, John Staddon dismisses the large variety of Bbehaviorisms that have emerged over the past quarter century. Indeed, among the numerous options available for the modern behaviorist, such as biological behaviorism (Timberlake 1999), functional contextualism (Gifford and Hayes 1999), and logical behaviorism (Kitchener 1999), to name just a few (for a comprehensive review, see O’Donohue and Kitchener 1999), Staddon only acknowledges Rachlin’s (2014) teleological approach, and even that quite briefly. Despite neglecting the work of so many of his contemporaries, Staddon’s extensive contributions to both radical behaviorism (Staddon 1993) and the experimental analysis of behavior (Staddon and Cerutti 2003) warrants the attention of behavioral scientists of all stripes. The present review aims to focus on those features Staddon considers essential for TB while omitting mention of aspects already discussed in reviews of the first edition (Baum 2004; Zuriff 2001). I begin the present review by summarizing the contents of the second edition of The New Behaviorism in the section below.