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    Digital storytelling and Enterprise Education: A creative tool for presenting entrepreneurial ideas.


    Tiernan, Peter and Donlon, Enda (2024) Digital storytelling and Enterprise Education: A creative tool for presenting entrepreneurial ideas. Irish Journal of Management, 43 (1): 3. pp. 27-38. ISSN 1649-248X

    Abstract

    This paper explores the use of digital storytelling as a tool for presenting entrepreneurial ideas in enterprise education. Using quantitative and qualitative data, it examines student perceptions of the experience and its effectiveness. An online survey was distributed to 62 students in their first year of a teacher education degree, with responses gathered from 35 students. Findings suggest that digital storytelling effectively enables students to develop and present their entrepreneurial ideas and allows them to express themselves in interesting and engaging ways. The literature on digital storytelling is common in areas such as arts and media; however, few studies examine the use of digital storytelling in enterprise education. Fewer still examine digital storytelling as a means of assessment in an enterprise education module on a teacher education programme. This study provides insight into student experiences of digital storytelling as a tool to present entrepreneurial ideas and solutions to educational problems.
    Item Type: Article
    Keywords: digital storytelling; entrepreneurship; enterprise education; digital media; initial teacher education;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 20928
    Identification Number: 10.2478/ijm-2024-0004
    Depositing User: IAM School of Business
    Date Deposited: 18 Dec 2025 09:46
    Journal or Publication Title: Irish Journal of Management
    Publisher: Irish Academy of Management
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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