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    The importance of creativity and self-efficacy in enterprise education.


    Lyons, Roisin, Mac an Bhaird, Ciaran and McConalogue, Eoghan (2024) The importance of creativity and self-efficacy in enterprise education. Irish Journal of Management, 43 (2): 4. pp. 107-119. ISSN 1649-248X

    Abstract

    Enterprise education is lauded as a mechanism for transferring entrepreneurial skills, mindsets, and tendencies to students. We examine the changing levels of entrepreneurial tendencies of a cohort of students of enterprise education, focusing on entrepreneurial selfefficacy and entrepreneurial intentions. A sample group of undergraduate business students (n=177) were surveyed at the outset and conclusion of a year-long enterprise education module. Results highlight a lower pre-module level of entrepreneurial self-efficacy for female students and a significant increase in their self-efficacy levels after the module. We find entrepreneurial self-efficacy (established before the module and developed during) predicts entrepreneurial intentions and module satisfaction. Creativity training and individual creativity positively affect entrepreneurial intentions and module satisfaction, highlighting the importance of embedding creativity in such a module. These findings are useful to those developing future enterprise curricula.
    Item Type: Article
    Keywords: enterprise education; self-efficacy; creativity; entrepreneurial intentions;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 20936
    Identification Number: 10.2478/ijm-2024-0012
    Depositing User: IAM School of Business
    Date Deposited: 18 Dec 2025 10:03
    Journal or Publication Title: Irish Journal of Management
    Publisher: Irish Academy of Management
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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