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    The Use of a National Image for Export Promotion.


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    White, John M. (1985) The Use of a National Image for Export Promotion. Irish Business and Administration Research, 7 (2): 3. pp. 26-36. ISSN 0332-1118

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    Abstract

    The abstract is included in the text.
    Item Type: Article
    Keywords: exports; markets; promotion;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 20998
    Depositing User: IAM School of Business
    Date Deposited: 08 Jan 2026 14:35
    Journal or Publication Title: Irish Business and Administration Research
    Publisher: Irish Academy of Management
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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