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    The Process of Developing New Product Concepts.


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    Thornton, Andrew J. (1985) The Process of Developing New Product Concepts. Irish Business and Administration Research, 7 (2): 5. pp. 46-55. ISSN 0332-1118

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    Abstract

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    Item Type: Article
    Keywords: development; product; new;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 21000
    Depositing User: IAM School of Business
    Date Deposited: 08 Jan 2026 14:36
    Journal or Publication Title: Irish Business and Administration Research
    Publisher: Irish Academy of Management
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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