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    New theory of the business for health, the Stay Left, Shift Left-10X paradigm


    Curley, Martin (2025) New theory of the business for health, the Stay Left, Shift Left-10X paradigm. BMJ Leader. ISSN 2398-631X

    Abstract

    The paper begins with explaining why there is a problem in Health, while acknowledging the major progress made in the past two centuries. The paper then identifies a fundamental problem with the current theory of the business in Health before introducing and proposing a new proactive digital paradigm Stay Left, Shift Left-10X (SL2-10X) for Health. The paper then introduces a number of Copernican shifts underpinning SL2-10X and shares a vision of a future health and wellness system. The paper then provides emerging empirical evidence for SL2-10X and explains theoretically how SL2-10X can help create more sustainable health systems through the use of an illustrative Productivity Possibility Function (PPF). Finally, an implementation strategy and potential barriers and solutions are discussed.
    Item Type: Article
    Keywords: business for health;
    Academic Unit: Faculty of Social Sciences > Research Institutes > Innovation Value Institute, IVI
    Item ID: 21214
    Identification Number: 10.1136/leader-2025-001361
    Depositing User: IR Editor
    Date Deposited: 19 Feb 2026 16:28
    Journal or Publication Title: BMJ Leader
    Publisher: BMJ Publishing Group
    Refereed: Yes
    Related URLs:
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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