Environmental considerations are rapidly emerging as a very important issue for business and management in the 90s (Klassen, 1993; Hutchinson and Chaston, 1994; Green Economy Working Group Report, 1994). Legal and public pressure in Europe on the attainment of good environmental practice is mounting. A significant proportion of this pressure has been directed at business which is often identified as the major source ofpollution. In addition, the 1991 British Social Attitudes report (Jowel, 1991) indicates that consumer buying patterns are changing with environmental considerations permeating society more widely. Consequently, organisations are having to respond to the demands of the modem, environmentally aware consumer by developing products/ services which, for example, use less packaging, cause less pollution and/or reduce energy consumption.