Share and Export
Share and Export
Moroney, Mike (2000) Strategy Evaluation: Towards an Updated Paradigm. Irish Business and Administrative Research, 21 (1): 7. pp. 103-129. ISSN 0332-1118
Preview
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB) | Preview
Abstract
Evaluation pervades strategy. "Strategy can neither be formulated
nor adjusted to changing circumstances without a process of strategy evaluation" (Rumelt, 1998:
91). It is to be found at the beginning, mid dle and end of the strategic management process.
Without evaluation, it would not be an exaggeration to say that strategy, in the sense of a
planned pattern to activity that defines the direction and scope of the enterprise, does not
exist.
| Item Type: | Article |
|---|---|
| Keywords: | strategy; evaluation; updated paradigm; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 21657 |
| Depositing User: | IAM School of Business |
| Date Deposited: | 04 Jun 2026 10:16 |
| Journal or Publication Title: | Irish Business and Administrative Research |
| Publisher: | Irish Academy of Management |
| Refereed: | Yes |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
Downloads
Downloads per month over past year
Origin of downloads
Repository Staff Only (login required)
- Item control page
