A. Innovation is much more than science and technology. The non‐technology aspects of innovation are systemically neglected and must be brought under the auspices of a dedicated body, such as the Irish Business Innovation Foundation, with responsibility to coordinate, direct and champion actions and supports for non‐technological competencies that are essential for innovation. Failure to do this is wasteful of current budgets and impedes economic development across ALL industries: technology and non‐technology, manufacturing and service. B. Innovation is a whole‐brained, social, business process. Educational programmes and courses should encourage creativity, problem solving ability, integrative and independent thinking in students. This applies across all disciplines including Science and Technology, Arts, Humanities and Social Sciences.