This paper asserts that most undergraduates leave Irish universities short-changed, never having been exposed to the riches of research. A re-conceptualisation of the research university is proposed, one founded on a culture of inquiry, interdisciplinarity and innovation. Scholarship is expanded to include engagement with communities, utilising the academys unique multidisciplinary environment. It is argued that creativity and exploration should be essential elements in every undergraduate experience. A specific programme is used to exemplify how a responsible, civic and sustainable innovation culture can guide research and self-discovery, helping students understand how developing their own ventures can create value in society.