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Jarrett, Kylie (2003) Labour of Love: An Archaeology of Affect as Power in E-Commerce. Journal of Sociology, 39 (4). pp. 335-351. ISSN 1440-7833
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Abstract
In the discourses of the electronic commerce (e-commerce) industry, con-
sumers are alleged to be empowered by the affective relations they establish
in online communities. This article investigates this claim using a Foucauldian
archaeological framework. It seeks to identify the key social and historical con-
ditions that have enabled this representation to appear and to become a viable
characterization. The question it examines is not whether consumers are actu-
ally empowered by e-commerce, but why it is deemed important to interro-
gate online consumers’ affective activity in terms of power.
| Item Type: | Article |
|---|---|
| Keywords: | affective relations; consumer culture; e-commerce; Foucault; Internet; on-line community; power; |
| Academic Unit: | Faculty of Arts,Celtic Studies and Philosophy > School of English, Media & Theatre Studies |
| Item ID: | 4664 |
| Identification Number: | 10.1177/0004869003394002 |
| Depositing User: | Kylie Jarrett |
| Date Deposited: | 11 Dec 2013 15:04 |
| Journal or Publication Title: | Journal of Sociology |
| Publisher: | SAGE Publications |
| Refereed: | Yes |
| Related URLs: | |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/4664 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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