The so-called creative design methods have become part of the everyday HCI-ers toolbox, however there is little discussion in the field concerning the actual value and the relative benefit of applying one method instead of another or of applying various methods in one’s design efforts. These methods and techniques tend often to be applied in an unthoughtful uninformed manner. This paper discusses the issue of evaluating and comparing the design methods and presents an overview of creativity measures for idea generation together with an attempt to rationalise those measures and combine them into a single value metric. This measure is then applied to assess the results obtained while using a specific method, the BadIdeas method, under various conditions; some observations and analysis on the possible effects of those conditions are performed. Findings are surprising. Facilitated conditions positively affect participants’ enjoyment of the method and the way they think about analysing products but the overall value of facilitation appears less than the overall value of unfacilitated work. The method seems to work better for groups that initially work individually, than those who start working in groups and overall results are better in a design, rather than in a redesign context.