This case study will focus on the use of learning journals as an assessment tool in an undergraduate module entitled Creativity, Culture and Imagination, module code VM103. This module is part of the 1st year programme of the Bachelor of Arts (BA) in Finance and Venture Management1. The course is housed in the Economics Department of National University of Ireland (NUI) Maynooth. There were 29 students in the class group. The module was taught by four different people each of whom was responsible for different elements associated with VM103. This case-study refers to the assessment used for one element of the module, VM103- Part 2, which involved 12 teacher-student contact hours. The methodologies employed within this element of the module were student-centred and active learning focused. The module is part of a programme that is managed by a course director/professor who actively encourages innovative, engaging and effective approaches to the learning experience and environment; this approach affords the flexibility necessary for innovation in assessment.