The concept of strategy or strat egising is central to many aspe cts of management practice today. The concept has evolved as a fie ld of study from its early base in business policy formulation, moved through strategic analysis and strategic planning, and on to th e more action oriented strategic management that links formulation and implementation. It then s wings from an outward facing perspective to a more inward look ing one that considers strateg ic assets, competences, and capabilities as building blocks i n a more uncertain world. Lear ning organisations, core competences, open innovation, and Blue Ocean s trategy are among the many fra meworks managers have applied to the strategy problem in a rapidly changing world. Strategy i s big business and the quest for the next breakthrough goes on.