During the 1990s, several of the conflicts that have demanded most media attention have been associated with the disintegration of the Yugoslav Federation. A number of attempts have been made to outline the main causes of these, but these causal factors remain difficult to describe definitively, largely owing to the complexity of the post‐Yugoslav political landscape. This paper studies the validity of employing a postmodern paradigm for investigating the conflicts in former Yugoslavia, as well as other current conflicts, arguing that the present cultural and philosophical context has to be addressed. After an outline of some of the key aspects of postmodernity, the focus centres on the importance of the media and the postmodern perspective on the issue of the nation state. Key theories related to postmodern conflict, with relation to economic and cultural factors, are outlined. These are evaluated as regards their applicability to the Yugoslav conflicts and ‐ by extension ‐ to all future wars in the postmodern era.