O'Connell, Laurence, Clancy, Paula and Van Egeraat, Chris (1999) Business research as an educational problem-solving heuristic - the case of Porter's diamond. European Journal of Marketing, 33 (7/8). pp. 736-745. ISSN 0309-0566
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Abstract
Explores the link between research practice and business education. The work of
Michael Porter has a long association with the field of marketing. Focuses on the Porter's
diamond model of national competitive advantage (1990). Draws on recent experiences from an
empirical investigation into sources of competitive advantage and suggests that the model is
useful as a conceptual framework for practitioner-orientated discourse concerning developmental
issues. Outlines the process of review that led to a set of specific action outcomes. Doing so
highlights the reflective nature of the research process and provides insights into the usage of
theory in a pragmatic manner. In particular, suggests that for those ``less steeped in the
management life-world'' such an account may facilitate a reflective turn in their appreciation of
the relationship between marketing management theory and practice.
Item Type: | Article |
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Keywords: | Competitive advantage; Economics; Marketing management; Marketing strategy; Marketing theory; |
Academic Unit: | Faculty of Social Sciences > Geography |
Item ID: | 9049 |
Identification Number: | 10.1108/03090569910274357 |
Depositing User: | Dr. Chris Van Egeraat |
Date Deposited: | 29 Nov 2017 11:34 |
Journal or Publication Title: | European Journal of Marketing |
Publisher: | Emerald |
Refereed: | Yes |
Related URLs: | |
URI: | https://mural.maynoothuniversity.ie/id/eprint/9049 |
Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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