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    Items where Author is "Ahmed, Farhad Uddin"


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    Mostafiz, Md Imtiaz and Ahmed, Farhad Uddin and Ibrahim, Fahad and Tarba, Shlomo Yedidia (2024) Innovation and commercialisation: the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms. International Marketing Review, 41 (1). pp. 199-236. ISSN 0265-1335

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