MURAL - Maynooth University Research Archive Library



    Items where Author is "Armstrong, Gillian"


    [up] Up a level
    Group by: Item Type | Date | No Grouping
    Number of items: 3.

    Donnelly, Christina, Simmons, Geoff, Armstrong, Gillian and Fearne, Andrew (2015) Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary? International Small Business Journal, 33 (4). pp. 422-442. ISSN 0266-2426

    Donnelly, Christina, Simmons, Geoff, Armstrong, Gillian and Fearne, Andrew (2012) Marketing planning and digital customer loyalty data in small business. Marketing Intelligence and Planning, 30 (5). pp. 515-534. ISSN 0263-4503

    Donnelly, Christina, Simmons, Geoff, Armstrong, Gillian and Fearne, Andrew (2012) The Role of Action Research in the Study of Small Business Marketing and Retailer Loyalty Card Data. In: Irish Academy of Management Conference 2012, September 5-7 2012, National University of Ireland Maynooth. (Unpublished)

    This list was generated on Mon Dec 23 01:28:19 2024 UTC.
    MURAL - Maynooth University Research Archive Library is powered by EPrints 3.4 which is developed by the School of Electronics and Computer Science at the University of Southampton. About EPrints | Accessibility