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Cakir, Gültekin and Iftikhar, Rehan and Bielozorov, Artem and Pourzolfaghar, Zohreh and Helfert, Markus (2021) Omnichannel retailing: Digital transformation of a medium-sized retailer. Journal of Information Technology Teaching Cases. ISSN 2043-8869
Bielozorov, Artem and Bezbradica, Marija and Helfert, Markus (2019) The Role of User Emotions for Content Personalization in e-Commerce: Literature Review. In: HCI in Business, Government and Organizations. eCommerce and Consumer Behavior. HCII 2019. Lecture Notes in Computer Science (LNCS) (11588). Springer, pp. 177-193. ISBN 9783030223359