Brady, Mairead and Palmer, Roger (2004) What Are they Doing? A Study of Contemporary Marketing Practice in Ireland. Irish Journal of Management, 25 (1): 9. pp. 125-136. ISSN 1649-248X
Brady, Mairead (2003) Managing Information Technology Assimilation: A Marketing Perspective. Irish Journal of Management, 24 (1): 8. pp. 125-138. ISSN 1649-248X