MURAL - Maynooth University Research Archive Library



    Items where Author is "Canhoto, Ana Isabel"


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    Jump to: 2024 | 2023 | 2022
    Number of items: 3.

    2024

    Keegan, Brendan, McCarthy, Ian P., Kietzmann, Jan and Canhoto, Ana Isabel (2024) On your marks, headset, go! Understanding the building blocks of metaverse realms. Business Horizons, 67 (1). pp. 107-119. ISSN 0007-6813

    2023

    Canhoto, Ana Isabel, Keegan, Brendan James and Ryzhikh, Maria (2023) Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment. Information Systems Frontiers. pp. 1-20. ISSN 1387-3326

    2022

    Keegan, Brendan, Canhoto, Ana Isabel and Yen, Dorothy Ai-wan (2022) Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing. Industrial Marketing Management, 100. pp. 36-48. ISSN 0019-8501

    This list was generated on Mon Dec 23 01:10:07 2024 UTC.
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