MURAL - Maynooth University Research Archive Library

    Items where Author is "Chugh, Richa"

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    Liu, Anne H. and Chugh, Richa and Gould, Albert Noel (2016) Working smart to win back lost customers the role of coping choices and justice mechanisms. European Journal of Marketing, 50 (3/4). pp. 397-420. ISSN 0309-0566

    Liu, Anne and Leach, Mark and Chugh, Richa (2015) A sales process framework to regain B2B customers. Journal of Business and Industrial Marketing, 30 (8). pp. 906-914. ISSN 0885-8624

    This list was generated on Sat Apr 13 22:19:17 2024 UTC.